What does this term mean to the average small business person? Here are some responses we have gotten in the past when asking potential clients this same question:

• I don't know?
• Google!
• It's all those annoying little ads I see on some websites that cost a lot of money
• That's what I hired you tell me...

In truth the average person knows very little on this topic. In addition there are many unscrupulous web designers and companies that "specialize" in this area and because they are "specialists" they charge you a ridiculous sum of money for something that can mostly be done for free and included in the initial design of your website.

In the real world, search marketing does not have to cost you money. It starts with how your content is written in the first place. As an example, if you have browsed my website, you will realize that I have given very basic information as to our company and our services. And in fact if you do a search on "web developers" you will probably click on pages of links for hours and never see our company. Why? Because we have used generic terms.

However, if you were to do a search on Web Developers Bozeman, you might get a different result. The point is your content has to be written well and your content must contain keywords relevant to what your potential customer might be searching on.

JEMS Media has an experienced book author and copy write on staff to go through your content, research your business and rewrite your content to help best position your business to get a high page return on the major search engines.

We also direct and write ads for paid placement campaigns on Google, Yahoo and specialized directories relative to your industry.